About Us
David Giacomini, Founder
Having spent 20 years in corporate marketing leadership roles with companies such as Harry & David, Intel and Sierra Trading Post, David founded Idea Direct to help businesses reach their peak potential. As an entrepreneur at heart, David is passionate about helping businesses succeed.
Our Story
Idea Direct, Inc. was founded in January, 2000 with the purpose of helping small businesses with their marketing needs. Marketing is more than creating a visually striking print ad or web site. Marketing should be part of a cohesive strategy that is well planned and integrated into the entire business and across all brand contacts. Once a business understands the importance of each brand contact and how they relate to customer lifetime value, they can truly make informed decisions about how they allocate resources towards marketing activities. At Idea Direct, we define marketing as:
Managing brand contacts to build profitable relationships that maximize customer lifetime value.
If you are not yet ready to work with an external agency and prefer a more self-service approach, we are more than happy to share our experiences with various products and services.
Why Work With Idea Direct?
We are a full-service marketing agency that can serve all your marketing needs at a cost that is significantly lower than staffing an in-house marketing team or person. We work with businesses of all sizes and can handle small short-term projects as well as larger long-term projects.
You receive enterprise level strategic experience that can help take your business to the next level.
Let’s Work Together
Want to learn how Idea Direct can help you take your business to the next level?