About Us

David Giacomini, Founder

Having spent 20 years in corporate marketing leadership roles with companies such as Harry & David, Intel and Sierra Trading Post, David founded Idea Direct to help businesses reach their peak potential. As an entrepreneur at heart, David is passionate about helping businesses succeed.

Our Story

Idea Direct, Inc. was founded in January, 2000 with the purpose of helping small businesses with their marketing needs. Marketing is more than creating a visually striking print ad or web site. Marketing should be part of a cohesive strategy that is well planned and integrated into the entire business and across all brand contacts. Once a business understands the importance of each brand contact and how they relate to customer lifetime value, they can truly make informed decisions about how they allocate resources towards marketing activities. At Idea Direct, we define marketing as:

Managing brand contacts to build profitable relationships that maximize customer lifetime value.

In this increasingly competitive environment, businesses that form a long-term relationship with their customers are the ones that will succeed. Marketing involves understanding customer relationships and reinforcing the value of those relationships over the lifetime of each customer rather than from a single transaction. We view each of our clients as a business partner and have a sincere interest in watching them succeed. Contact us today to discuss your unique marketing needs and let us show you how we can help you build profitable customer relationships.

If you are not yet ready to work with an external agency and prefer a more self-service approach, we are more than happy to share our experiences with various products and services.

Why Work With Idea Direct?

We are a full-service marketing agency that can serve all your marketing needs at a cost that is significantly lower than staffing an in-house marketing team or person. We work with businesses of all sizes and can handle small short-term projects as well as larger long-term projects.

You receive enterprise level strategic experience that can help take your business to the next level. 

Let’s Work Together

Want to learn how Idea Direct can help you take your business to the next level?