Idea Direct, Inc. was founded in January, 2000 with the purpose of helping small businesses with their marketing needs. Marketing is more than creating a visually striking print ad or web site. But rather, marketing should be part of a cohesive strategy that is well planned and integrated into the entire business. Once a business understands the importance of each brand contact and how they relate to customer lifetime value, they can truly make informed decisions about how they allocate resources towards marketing activities. At Idea Direct, we define marketing as:
In this increasingly competitive environment, businesses that form a long-term relationship with their customers are the ones that will succeed. Marketing involves understanding customer relationships and reinforcing the value of those relationships over the lifetime of each customer rather than from a single transaction. We view each of our clients as a business partner and have a sincere interest in watching them succeed. Contact us today to discuss your unique marketing needs and let us show you how we can help you build profitable customer relationships.
If you are not yet ready to work with an external agency and prefer a more self-service approach, we are more than happy to share our experiences with various products and services.